A new client decides whether to stay on your website in about four seconds. Not after reading your About page. Not after scrolling your gallery. On the first screen, on their phone, usually while they’re doing something else.
That first screen, everything above the fold, has one job: tell the right client they’re in the right place, then show them what to do next. Here are the five sections we build into every Elite Beauty Co. Showit template, and why each one earns its spot.
1. A HEADLINE THAT SAYS WHAT YOU DO AND WHERE
“Bridal hair and makeup, Northern Beaches” beats “Enhancing your natural beauty” every time. Clients search by service and suburb, and so does Google. Put both in your first line, in a font big enough to read at arm’s length.
2. ONE HERO IMAGE THAT SHOWS THE RESULT
“Your hero image isn’t decoration. It’s the opening line of your portfolio.”
- A finished look, not your workstation or a stock flat lay.
- Checked on the mobile canvas in Showit, so nobody’s face gets cropped in half.
- Uploaded at a sensible size, so it loads before they lose interest.
Showit lets you design desktop and mobile separately. Most of your clients will only ever see the mobile version, so that’s the one to get right first.
3. A BOOK NOW BUTTON THAT ACTUALLY BOOKS
In our recent website audits, half the sites had a broken, buried or misleading call to action. Link your button straight to your booking page or enquiry form, never to a scroll anchor. Repeat it in the top navigation and use the same wording everywhere.
4. ONE LINE OF PROOF
A star rating, “200+ happy brides”, a strip of “as featured in” logos or one short testimonial. You don’t need the full reviews page up here. You need one reason to trust you before they scroll.
5. A STARTING PRICE OR A CLEAR NEXT STEP
“Bridal packages from $450” lets clients qualify themselves before they enquire, and it saves you the enquiries that were never going to book. If you’d rather not show pricing, give them a next step instead: “Check your date” works beautifully.
Get these five right and everything below the fold becomes a bonus rather than a rescue mission. Every Elite Beauty Co. template comes with these sections already in place, so you just swap in your words and photos. Want a second set of eyes on your current site? Book a free Booking Audit and we’ll tell you exactly what’s missing.
