Five Showit sections every beauty website needs above the fold

BY
Steve Woolley

Most salon owners we meet are answering the same six questions by hand, forty times a month. It isn’t a time problem. It’s a system problem — and it takes an afternoon to fix.

Here’s the onboarding sequence we build inside Dubsado for every hair and makeup business we work with. Five emails, triggered by one form submission, taking a client from first enquiry to deposit paid without you opening your inbox once.

1. THE INSTANT ACKNOWLEDGEMENT

Send within sixty seconds of the enquiry form landing. It confirms you received them, sets your response window, and buys you a day without anyone feeling ignored. This one email removes most of the follow-up chasing you’re doing now.

2. THE PROPOSAL

“A client who hears from you in a minute assumes the rest of your business runs the same way.”

  • One package per row, priced, with what’s included underneath.
  • A single accept button — never a reply-to-confirm.
  • An expiry date, so the decision doesn’t drift for three weeks.

Packages, inclusions, travel and pricing in one branded document they can accept on their phone. No PDF attachments, no version confusion, no “just checking you got my last email”.

3. CONTRACT AND DEPOSIT, TOGETHER

Chain the contract straight onto proposal acceptance and attach the deposit invoice to the same step. The booking isn’t confirmed until both are done, and neither needs a human to send them.

4. THE WELCOME PACK

Prep notes, parking, timings, what to bring. This is the email that stops the day-before text messages, and it’s the one clients screenshot and send to their group chat.

5. THE BALANCE REMINDER

Scheduled to the date, not to your memory. Set it fourteen days out with a second nudge at three, and you never have to write an awkward money email again.

Build it once and it runs for every enquiry from then on. If you’d rather not build it yourself, that’s exactly what our done-for-you Dubsado setup covers.

WRITTEN BY
Steve Woolley

Jess builds the systems that run behind the scenes of a good beauty business onboarding, invoicing, payments and everything nobody enjoys doing by hand.

DONE FOR YOU

RATHER WE BUILT IT FOR YOU?